Report: Five Product Categories Each Exceeded $100 Billion in Online Sales Globally in 2015
Dec. 23, 2015
Out of the 3.2 billion people globally who have access to the Internet (44 percent of the world’s population), more than 2 billion will use mobile devices to access it in 2016, according to a new report. Framingham, Mass.-based IDG focused on what people are using the Internet for and how they are doing so and found buying online continues to grow. This year, consumers worldwide spent in excess of $100 billion online on each of these product categories: travel, books, CDs and DVDs, downloading apps and online classes. Growth in Internet access in China, India and Indonesia is leading the way, confirming recent research that said those three countries will drive growth in e-commerce spending. And, mobile will lead the way.
“Over the next five years, global growth in the number of people accessing the Internet exclusively through mobile devices will grow by more than 25 percent per year while the amount of time we spend on them continues to grow,” said Scott Strawn, program director for IDG’s Strategic Advisory Service. “This change in the way we access the Internet is fueling explosive growth in mobile commerce and mobile advertising.”
The report included a few bits of information on e- and m-commerce sales including: Germany’s 42 million mobile Internet buyers leads Western Europe in that category and Brazilians spent more on clothing online last year ($5.5 billion) than any other country in South America. Around 1.7 billion people do their banking online worldwide and 1.2 billion people stream music.