Report: E-Commerce Sales Continue Double-Digit Growth

Nov. 12, 2013

E-commerce retail sales continue to post impressive gains, according to a new report from digital measurement firm comScore. Desktop-based e-commerce spending in the third quarter grew 13 percent from the same time a year ago to $47.5 billion, the company said Friday. It’s the twelfth consecutive quarter of double-digit gains on a year-over-year basis and it does not even take mobile commerce into account. Online sales made via mobile devices is growing even faster, the report found. M-commerce spending in Q3 2013 reached $53.2 billion, a 26 percent increase from the same period in 2012.

On a quarter-over-quarter basis, however, growth is slightly down, which might indicate a bit of a decline in holiday spending, according to Gian Fulgoni, chairman of Reston, Va.-based comScore.

“Although [13 percent year-over-year is] a pretty healthy growth rate, it also represents a slight deceleration from the prior quarter,” said Fulgoni. “Other macroeconomic indicators also suggested relative softness in discretionary spending, which offers some cause for concern as we head into the holiday season—particularly given the highly compressed calendar between Thanksgiving and Christmas, which contains six fewer shopping days than last year and is the shortest shopping season since 2002. Nonetheless, we are confident that the growth rate in online spending will once again far exceed that in brick-and-mortar stores, reflecting the ongoing channel shift to e-commerce.”