Report: Consumers Leveraging Internet and Mobile Devices for Holiday Shopping

Nov. 1, 2011

While two-thirds of consumers expect the economy to stay the same or weaken next year, nearly 60 percent will spend the same or more this holiday season, according to international consultancy Deloitte LLP. The company’s 26 th annual survey of holiday spending intentions and trends also highlighted the increasing importance of the online and mobile shopping channels. Among shopping destinations, the Internet jumped 13 percent to join discount stores at the top of the list with nearly half of consumers planning to shop these two destinations for holiday gifts. Consumers are also leveraging social media sites and smartphones more than ever with 27 percent of smartphone owners planning to use their devices to research products and stores while 44 percent said they plan to use social media sites media to seek discounts, read reviews and check family and friends’ gift lists. “Consumers are using online and mobile platforms to make the most of their holiday budgets, and the survey indicates that they will do more than just compare prices,” and “retailers that use mobile and online channels to show product availability, locations and pricing but add customized promotions and gift ideas may encourage shoppers to come in the door for a specific gift and take additional items to the register.”