August 24, 2016
Report: Apple Pay Coming to Mobile Websites in Time for Holidays
March 28, 2016
Apple will bring Apple Pay to mobile Websites in time for the 2016 holiday shopping season, according to published reports. By several measures, mobile transactions account for around a third of total online transactions in the U.S. and around the world . A report in tech publication Re/code quoted unnamed sources who said Apple is “telling potential partners” to get ready for Apple Pay on mobile sites and suggest an announcement will be made at Apple’s annual developers’ conference this summer.
While Apple Pay has been available on some apps since its inception, consumers have not been able to use it on mobile Websites, which ignores around half of all mobile transactions. In Q4, 2015, mobile apps accounted for 54 percent of all mobile transactions, according to research conducted by digital advertising firm Criteo. By visits, mobile sites still rule. During the 2015 holiday season, U.S. retailer mobile Websites racked up 9.8 billion visits, while apps accounted for around 8 billion, according to comScore.
According to the report, Apple Pay will be available on Websites accessed with the Safari browser on iPhones and iPads with fingerprint sensors. The company has considered applying the payment capability to Apple laptops and desktops, Re/code said, but no decision has been made by Apple.