Report: 75% of U.K. Consumers will do the Majority of their Shopping Online by 2026
June 6, 2016
While global online revenue still hovers around 10 percent of total overall retail sales, a new report suggests consumer demands will change that in a hurry. The survey focused on U.K. consumers and found the 95 percent who have Internet access have shopped online at least once within the past six months. And, 75 percent believe they will accomplish the majority of their shopping online within the next 10 years.
“The retail world is playing catch-up with how today’s—and tomorrow’s—shoppers are wanting to interact with them,” said Alastair Lockhart, insight director for Leeds, England-based marketing research firm Savvy Marketing, which conducted the survey for the BBC. “The tech savvy generation have high expectations and retailers need to inspire shoppers both instore and online whilst providing all the necessary product information to help convert sales.”
Laptops are still the main way consumers engage with e-commerce—76 percent of U.K. consumers polled said they use one to shop online—but younger consumers are engaging more often using smartphones. Among 18-24 year olds, 74 percent said they use a smartphone to shop online.