Report: 74% of Canadians Will Shop Online During Holidays

Nov. 14, 2013

Consumers in Canada will integrate all their devices as tools to help them shop this holiday season, according to a new report from global management consultant Accenture. “Showrooming” continues to be a concern for merchants with 63 percent of Canadian shoppers visiting stores to shop for gifts and then buying online for the best price. But even more consumers will do the opposite. Three-quarters of holiday shoppers in Canada will research and read reviews of items online and then buy in stores. Almost a third intend to use mobile devices to assist them, though no matter how consumers find an item, 64 percent said they will make the purchase using their PC.

The lines between their devices continue to blur, and that means good things for Canadian retailers this holiday season, according to Kelly Askew, managing director, retail management consulting at Accenture in Canada.

“More people are using smartphones as part of a seamless shopping experience to get immediate pricing and product information in the palm of their hands, while at home or in a store,” Askew said. “That means Canada’s retail sector is more competitive than ever before, and stores must have a robust online, mobile and social media strategy to capture holiday spending dollars.”

Overall, 74 percent polled said they will do at least some online shopping this holiday season. Of those, 26 percent will make at least half of their purchases online, rather than in retail stores.