Starbucks, which by general consensus has perhaps the most successful deployment of mobile payments by any brick-and-mortar retailer in the U.S., said mobile payments using its app in stores now account for around 25 percent of all transactions. And, customers used Mobile Order & Pay, the company’s remote ordering and pickup service launched a year ago , to complete nearly 5 percent of total transactions. At peak times like the morning rush, according to president and COO Kevin Johnson, Mobile Order & Pay is even more successful.
“When you look at our busiest stores at peak, when Mobile Order & Pay is most valuable to our customers and most effective at unlocking capacity in our stores, we see an even more impressive trend,” Johnson said during Starbucks’ recent quarterly earnings call. “In more than 2,700 stores across the U.S., Mobile Order & Pay represents more than 10 percent of total transactions at peak. In several hundred of those U.S. stores, Mobile Order & Pay represents more than 20 percent of transactions at peak.”
In January, Adam Brotman, the company’s chief digital officer, called Mobile Order & Pay the “fastest technology application rollout we have ever done.”