‘Queen of Tween’ to Deliver CNP Expo Keynote

Jan. 16, 2014

Zynga Piloting Bitcoin Payments How do you get 5-12 year old girls to pay attention to anything for a half hour? In a keynote address at the 2014 CNP Expo in Orlando this May, Sarah McIlroy will let the audience in on her secret. By engaging and empowering young girls and creating a sense of community, McIlroy built FashionPlaytes and FPgirl.com into an online tween powerhouse. The site, which lets girls design their own clothes and accessories and interact with each other at the same time, has more than a million members who spend around 30 minutes on the site multiple times a week.

McIlroy has been named the first of four keynote speakers who will address the entire audience at this year’s CNP Expo. Recently named one of L’Oreal’s Top 5 Women in Digital, McIlroy said engagement and empowerment are the characteristics that make e-commerce memorable and effective.

“Today, e-commerce is so much more than selling product,” she said. “It’s about empowering and engaging the next generation of consumers through the convergence of community, content and commerce. When companies not only listen to their customers but empower them to influence product design and development, it can be a winning scenario.”

Three more keynote speakers will be added to the program in the weeks ahead. The 2014 CNP Expo will take place on May 19-22, 2014 at the Omni Orlando Resort in ChampionsGate, Fla. For more information on attending or sponsoring, visit http://cardnotpresent.com/cnpexpo/ . Early-bird rates to attend the show ($450 for merchants, $950 for vendors) expire on Feb. 7.