PayPal’s ‘QRoute’ a Window on Convergence 

Nov. 16, 2012

PayPal is piloting a multi-channel shopping experience in the Netherlands that seeks to transform window shopping. The company said it has partnered with more than 30 retailers on Amsterdam’s upscale shopping district De 9 Straatjes to test a mobile app enabling shoppers to scan a QR code on a shop window that automatically takes them to a mobile Website where the products displayed in the window are available for sale in different colors or sizes. Users can pay with PayPal and the product is delivered in two work days without ever having to go inside the store.

“We are firm believers that technology will dramatically impact the retail environment in the coming few years,” said Eelco van Wijk, PayPal’s country manager for the Netherlands and Belgium. “Mobile is fast becoming the navigation system for our lives and smartphone adoption in the Netherlands is currently at 44 percent, well above the European average of 30 percent. We expect, given the mobile phone replacement rate of today, that it is likely to exceed 75 percent within the next two years.”

The company is calling the Dutch pilot the “QRoute” model and, if successful, could adapt the strategy to other downtown shopping districts around the world.