PayPal to Integrate Where.Com App Post-Acquisition
April 21, 2011
eBay Inc. has acquired location-based media company Where.com and it will operate as part of the e-commerce giant’s PayPal division. The terms of the acquisition were not officially disclosed, but unconfirmed published reports suggest the deal was worth $135 million. Where.com is a “hyper-local” advertising network that also offers a mobile app that enables consumers to find personalized deals and local recommendations. “As a first step, we plan to integrate PayPal into the WHERE mobile app to make it even easier for PayPal customers to take advantage of the local deals,” said Amanda Pires, senior director of global communications, brand, experiential marketing at PayPal. “Mobile and local are key areas for us. Since we don’t compete with our merchants, we are in a unique position to partner with retailers of all sizes and help people shop and pay anytime, anywhere and in any way they want.” The acquisition is expected to close some time in the second quarter of 2011.