PayPal Partners with Comcast and Tivo for ‘T-Commerce’
June 14, 2012
This week, PayPal revealed it has formed partnerships with Comcast Cable and Tivo to position itself as consumers begin to make purchases via interactive television. In a post on its corporate blog, Scott Dunlap, the company’s vice president of emerging opportunities, pointed to research the company conducted late last year that showed nearly half of cable or satellite subscribers express an interest in purchasing goods and services linked to content they’re watching on TV either using the TV’s remote or an available tablet or smartphone. Of those, Dunlap wrote, 30 percent said they would use PayPal to make those purchases.
“The online and offline world have merged and commerce now happens anytime and everywhere,” Dunlap says. “We believe the TV is the next natural outlet for commerce and we’re excited to bring the innovation and security of PayPal’s payment solutions to this new frontier.”
In addition to enabling purchases related to content, the partnership with Comcast will explore opportunities for enabling consumers to accept coupons directly into their PayPal online wallet during television advertisements. With Tivo, Dunlap says when consumers see commercials with a tag indicating the ability to “buy now” using PayPal they can pause the live or recorded show, complete the transaction using PayPal, and return to watch the program without missing anything.