PayPal Extends ‘One Touch’ Purchases to Web
April 30, 2015
PayPal, which rolled out one-touch purchasing on mobile devices last year, has extended the feature to the Web. Consumers, after entering their username and password on a specific device, will be able to make PayPal purchases at most of PayPal’s current merchant sites without having to log in again. One Touch for mobile leaned on technology PayPal acquired when it purchased mobile payments company Braintree.
“Most PayPal merchants will automatically have One Touch enabled for their customers, without needing to do any integration,” said Bill Ready, senior vice president and global head of merchant and next-generation commerce at PayPal and the former CEO of Braintree. “Consumers that choose to pay via One Touch will soon be able to securely checkout across millions of PayPal enabled websites in a single touch, without having to re-enter their login information.”
Because the company has extended the product beyond native mobile, it said One Touch “will soon be available” to PayPal’s account base of 165 million, “regardless of whether they have the PayPal mobile app.”