Online Holiday Spending Surges

Dec. 9, 2010

The most recent results from the Chase Paymentech Cyber Holiday Pulse Index found that e-commerce transactions in the five-day period beginning on Black Friday rose 37 percent from the year before. The Pulse Index tracks sales and transactions for 50 top online retailers in the U.S. Online sales during that span experienced a 30 percent year-over-year increase. On Tuesday, Nov. 30 when many Cyber Monday purchases actually settled, the Pulse Index set a single-day record for both transactions and settled sales. For the full holiday season, transactions are up 35 percent, and sales are up 23 percent. The average ticket values remain down, falling 8.6 percent from last year. According to Chase Paymentech, the decrease in average ticket “may be a symptom of increasing sales of digital goods and of discounting early in the season.”