Online Holiday Shopping Happening Later than Ever
Dec. 28, 2015
E- and m-commerce activity continued right up until Christmas, according to the Verizon Retail Index, suggesting that even though some have characterized overall holiday sales as disappointing, online sales still are finding ways to grow. Verizon reported desktop and laptop traffic attributed to e-commerce remained heavy in the days leading up to the holiday, especially on Dec. 22 and 23 (11 percent and 13 percent, respectively, above average daily levels). Mobile traffic attributed to m-commerce was the highest of the year, tracking 10 percent above average on Dec. 22 and eight percent above average on Dec. 23.
“As expected, the powerful trifecta of last-minute holiday shopping, sustained promotional offers and final guaranteed shipping deadlines has continued to drive strong online and mobile commerce activity this week,” said Mark Sidwell, director of retail mobile solutions sales for Verizon “And though in-store foot traffic will be heavy in these final hours, online and mobile engagement will continue to be strong as retailers enter the next phase of the season when all of those millions of gift cards start to be redeemed.”