Online Grocery Sales Climb 15% in Past 12 Months

Grocery is an increasingly important e-commerce vertical, with online sales across all categories up 15 percent from last year, according to the MyWebGrocer Grocery E-Commerce Index. In addition to releasing results of its index (which found, among other things, that online shoppers are 15 percent more likely than in-store shoppers to purchase pasta, sauce or grain products), the Winooksi, Vt.-based company also announced the nation’s second-largest grocer, Albertsons Companies, will deploy software enabling click-and-collect purchasing at many of its stores. The company’s Jewel-Osco, Shaw’s, United, ACME Market and Star Market stores serving Chicago, New England, Philadelphia and West Texas will be equipped with the new capability.

“We wanted to offer customers an integrated digital experience that leveraged an experienced provider and would bring our e-commerce offering to market quickly, while still providing a best-in-class user experience,” said Shane Sampson, chief marketing & merchandising officer at Albertsons Companies. “Our team first selected MyWebGrocer’s software and services in February 2012 to power our digital channel with shopping trip planning features and digital circular capabilities, so expanding our work with them to include the Digital Experience Platform makes sense for us.”

Currently, Albertson’s Safeway division accounts for the lion’s share of the company’s online business.