Online Continues to Nab Holiday Sales from Brick-and-Mortar
Jan. 8, 2015
Final holiday e-commerce numbers are in and retail online sales for the entire season rose 15 percent from 2013 to $53.3 billion, according to Reston, Va.-based digital measurement firm comScore. For the fifth year in a row, comScore said, Cyber Monday was the heaviest desktop spending day with more than $2 billion in sales. Fifteen individual days during November and December exceeded $1 billion in online sales, up from 10 days last year.
“The 2014 online holiday shopping season was very strong overall as spending slightly exceeded our fairly optimistic forecast heading into the season,” said comScore Chairman Emeritus Gian Fulgoni. “Despite a shortened holiday calendar between Thanksgiving and Christmas and erroneous reports of flagging holiday sales, the American consumer proved resilient and flexed their spending muscle online this year. Increasing positive consumer sentiment, improving job growth and declining gas prices all combined to create a more favorable spending environment, and consumers responded by opening up their wallets in a way they hadn’t since before the financial crisis. In the end, we saw growth rates in the mid-double digits as the online channel continued to gain meaningful share from brick-and-mortar.”