Obamacare Leverages PayNearMe to Reach Underbanked with Enrollment Info

Dec. 15, 2014

Obamacare Leverages PayNearMe to Reach Underbanked with Enrollment Info The federal government is turning to a five-year old payments startup to ensure information about Obamacare reaches those most likely to need the online health insurance exchanges. PayNearMe enables consumers without bank accounts to pay online and complete the transaction at a physical location using cash. During the open enrollment period, which lasts until Feb. 15, 2015, when PayNearMe users, who generally do not have bank accounts and are harder to reach than other types of consumers, receive a receipt for paying an online rent or utility bill in cash (usually at a 7-Eleven store), they will get information on their receipt about Affordable Care Act deadlines, possible tax credits and newly available plans at HealthCare.gov.

“Leveraging developments from technology companies like PayNearMe helps us to reach our consumers where they are, with the information they need to sign up and re-enroll in quality, affordable care through the Health Insurance Marketplace,” said Health and Human Services Secretary Sylvia Mathews Burwell. “With this partnership, we are using digital platforms to place Open Enrollment information in the hands of consumers who need it.”

According to published reports, PayNearMe will not be receiving monetary compensation for working with HHS.