NRF Releases Mobile Retailing Blueprint

July 15, 2010

As mobile commerce becomes increasingly important in payments and commerce, merchants hoping to leverage the technology are looking for help. The National Retail Federation (NRF) recently released a comprehensive guide for navigating the mobile landscape. The Mobile Retailing Blueprint—produced by the NRF with the assistance of GS1, NACHA, the NFC Forum, the Retail Solutions Providers Association and the SmartCard Alliance—examines the technology of how mobile devices can be used in marketing, m-commerce applications and remote mobile payment. “Mobile retailing has become an important and valuable channel through which retailers can reach consumers,” according to the report’s introduction. “Retailers who ignore mobile retailing risk being ignored in return by current and future generations of shoppers. In 2015, shoppers around the world are expected to use their mobile phones to purchase goods and services worth close to $120 billion. That amount represents about 8 percent of the total e-commerce market.   In addition, payment for goods or services and money transfers initiated from a mobile phone will reach almost $630 billion by 2014, up from $170 billion this year.” To download a copy of the report, click here .