NRF: Consumers Take Advantage of Early Promotions to Get Shopping Done Sooner in 2014
Dec. 18, 2014
U.S. consumers got most of their holiday shopping done early this year in response to early promotions from retailers, the National Retail Federation said yesterday. The average holiday shopper got through nearly 53 percent of their lists by Dec. 10, compared to just shy of 50 percent last year, according to the most recent NRF Holiday Consumer Spending Survey. Consumers also said they will complete just about half (49.1 percent) of their remaining shopping online. Almost one-third of consumers said they would be completely finished with their shopping by today.
“This year we witnessed ‘a tale of two holiday shoppers’ with many jumping on retailers’ early, hard-to-pass-up in-store and online promotions, and others waiting until the last minute to wrap up their lists,” said NRF President and CEO Matthew Shay. “In the final stretch, retailers will continue to look for creative ways to attract those with shopping left to do by offering exclusive Super Saturday promotions, extending their in-store holiday hours and promoting deals on expedited shipping.”