Nielsen: Mobile Shopping Apps Surge
Aug. 7, 2012
Nearly half of smartphone owners used shopping apps in June 2012, according to Nielsen. During the month, the noted research firm found that 45 million smartphone owners used apps in the Shopping/Commerce category, accessing shopping apps 17 times on average. eBay and Amazon offered the most popular shopping apps, attracting 13 million and 12 million unique users, respectively. Groupon, Shopkick and Living Social round out the top five.
“Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing,” said Don Kellogg, director of telecom insights at Nielsen. “As more Americans use their smartphones while shopping and making purchases directly through apps, retailers should consider personalizing their targeted offerings around the needs of individual consumers.”