MasterCard Launches Anti-Fraud Solution for Online Merchants
March 29, 2012
MasterCard Worldwide yesterday introduced a new tool that provides online merchants with a predictive fraud score for CNP transactions in real time. MasterCard’s Expert Monitoring Fraud Scoring for Merchants taps into the transaction history of the specific MasterCard card being used and evaluates a longer-than-standard span of that transaction history to produce a more accurate score for online merchants, says Johan Gerber, group head, global network products for MasterCard.
“The score that the tool provides represents the risk associated with the single e-commerce transaction within the context of the specific card account’s history during the last 12 months—without putting that consumer's privacy at risk,” Gerber tells CardNotPresent.com. “The merchant only gets the score, the history is not provided to the merchant.”
Gerber says another differentiator for MasterCard’s fraud solution is that the scoring occurs in real time during authorization, which enables merchants to layer it on top of existing fraud detection tools for improved accuracy.
“This is critical,” he notes, “since e-commerce merchants utilize many different data points to detect fraud.”
MasterCard announced in February that it partnered with anti-fraud provider SilverTail Systems to provide fraud monitoring tools to online merchants. A spokesperson for MasterCard says while it is working with SilverTail “as part of its overall approach to combat fraud,” the Menlo Park, Calif.-based company is not involved with this particular initiative.