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ShopSavvy Releases Updated Mobile Shopping App

Nov. 21, 2011

Dallas-based ShopSavvy last week released the latest version of its one-tap purchasing app for the iPhone and Android. ShopSavvy said it has expanded in-app purchasing to include a wider range of retailer Websites, like Walmart.com, Target.com, BestBuy.com and BN.com, among others. The app enables registered ShopSavvy users who scan an item in a store and see a better deal online to purchase it immediately without leaving the app. "Mobile commerce will double this year to $6 billion, according to Forrester Research, and ShopSavvy expects to play a big part in this growth by offering convenient in-app purchasing from a rapidly expanding roster of retailers nationwide," said Alexander Muse, founder and CEO of ShopSavvy. "This is a natural extension of what ShopSavvy has always done best—giving shoppers the tools they need to save money and time, which is never more important than during the busy holiday season." Earlier this month, ShopSavvy secured $7 million in Series A funding in a round led by Eduardo Saverin, Facebook co-founder and private investor, who has joined the company's board of directors.



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