Visa Targets Online Fraud
During National Cyber Security Awareness Month
Oct.
18, 2010
In recognition of National Cyber Security Awareness Month this
October, Visa Inc. launched a Website to help cardholders and small businesses
protect payment card account information, avoid payment card scams and resolve
unauthorized use of their cards. Visa is providing cardholders practical tips
at www.visasecuritysense.com in English and Spanish. Visa also joins the
National Cyber Security Alliance’s “Stop. Think. Connect.” campaign to educate
consumers about protecting themselves and their personal information online. “While cardholders using Visa debit and credit
cards are protected by Visa’s zero liability policy, many consumers believe
that security is a shared responsibility and want to take an active role in
managing and protecting their Visa accounts,” said Jennifer Fischer, head of
U.S. Payment System Risk, Visa Inc. “Visa’s site is intended to empower
cardholders with information to prevent fraud, avoid deceptive marketing
practices and learn about important protections and resources available to
them.” In addition to keeping anti-virus and anti-spyware software updated and
downloading only from trusted sites, the San Francisco-based card network
advises consumers to activate Verified By Visa and to never provide sensitive
information unless you initiated the communication. “Criminals can be quite
resourceful in their attempts to steal cardholder information, but equipped
with the right information and tools, consumers can be very effective in
preventing fraud,” Fischer said.