Holiday Online Spending to Rise Again
Oct. 25, 2010
Spending online will continue to increase this holiday
season, according to research commissioned by online alternative payment
company eBillme. The Rye Brook, N.Y. company’s quarterly Online Spending Index
found that during the fourth quarter, consumers are planning to spend an
average of $283.68 online, a 3 percent increase over Q4 2009. The Index also said
38 percent of consumers plan to spend more online for holiday gifts this year,
a 9 percent increase over last year. “While consumer spending remains cautious
for the holidays, our Index shows opportunities for the online retail sector,”
says Marwan Forzley, president and CEO of eBillme. “More consumers will turn to
the Internet for holiday shopping this year putting online retailers in a
better position to attract customers and sales. The fact that 33 percent of
consumers shopped without credit cards last year is evidence that consumers are
approaching holiday shopping differently. They are saving and spending within
their means rather than following the buy now pay later mantra. We expect to
see similar shopping habits this year as the number of consumers preferring
cash over credit continues to increase.” The Index polls 1,200 consumers to
measure projected online spending for the quarter and the influencing factors.