Advertisement

Company Pioneers Facebook Credits as E-Commerce Incentive

Oct. 4, 2010

Ifeelgoods, an e-commerce marketing company that provides virtual goods and currencies—rather than coupons, discounts or rebates—to online merchants for use as incentives, announced it is the first company to use Facebook Credits as an incentive to online shoppers. In addition to traditional incentives that persuade consumers to make purchases, the Menlo Park, Calif.-based company also offers what it calls “micro-incentives” (rewards with values from around a dime to $.50) for online activity like signing up for email newsletters or sharing a product with a friend. Facebook Credits—a virtual currency that can be used to purchase digital goods and services across the popular social network—can be aggregated to incent a larger purchase or doled out a few at a time as a micro-incentive. “Facebook Credits can be used in more than 150 social games and apps on Facebook, which makes them versatile and valuable,” said Suchit Dash, Ifeelgoods co-founder and vice president of product. “Our work with Facebook allows retailers to begin innovating with Facebook Credits to drive higher sales, increase customer engagement and deepen loyalty.”



Advertisement


  • Android Pay Up and Running? - Aug. 27, 2015
    Android Pay Up and Running?

    While Samsung recently announced a Sept. 28 date for launch of its contactless mobile payment solution, Google has not said anything officially about its Android Pay solution.

  • Emailage Opens European Data Center - Aug. 27, 2015
    Emailage Opens European Data 

Center

    Emailage, an antifraud technology provider that evaluates risk associated with email addresses, yesterday opened a new data center in the U.K. that will enable it to service European customers more quickly and efficiently.

  • Judge Torpedoes Merchant Settlement with Amex - Aug. 6, 2015
    Judge Torpedoes Merchant Settlement with Amex

    A settlement in a class-action lawsuit between merchants and American Express was scuttled this week by a federal judge in New York City after an attorney working on the case improperly shared information with another attorney representing MasterCard in a similar suit.

  • CurrentC to Begin Consumer Testing Phase - July 30, 2015
    Current C to Begin Consumer Testing Phase

    MCX, the merchant-backed initiative developing a contactless mobile payment system to compete with Apple Pay and others, this week confirmed a Bloomberg News report that its CurrentC mobile solution is moving from an employee test into a limited pilot test phase with consumers.

  • PayItSimple Launches in UK - July 16, 2015
    PayItSimple Launches in UK

    PayItSimple USA, a company that enables consumers to tap the available credit on their credit cards to enable installment payments online, is launching its service in the U.K.

Advertisement

 

 

Sign Up Today Free

Receive the twice weekly CNP Report and monthly feature articles providing in-depth examinations of global CNP issues.

Please take a moment and register.
* First Name:

* Last Name:

* Password:

* Confirm Pwd:

* Email:

* Category:

Company:

 
Captcha
Answer:

 

 

CNP Archive

Researching companies or people in the CNP industry? Search our past coverage for targeted news and information.

Search here