Card Not Present.com BlueCava Nets $5 Million in New Funding

BlueCava Nets $5 Million in New Funding

Oct. 21, 2010

BlueCava, an Irvine, Calif.-based company that can identify any device connected to the Internet, announced this week it has tapped investors, including NBA owner and billionaire Mark Cuban, for $5 million in new funding. Cuban, an entrepreneur and Internet pioneer who founded and sold Broadcast.com, will join the company’s board of directors. “BlueCava has created some very innovative technology and has a disruptive business model that will re-define the role that devices play in targeted online marketing and in fighting online fraud”, said Cuban. “BlueCava has a huge market opportunity and I am excited to be joining the board.” The company said its technology works with any computing device (PCs, smartphones, video game consoles and set-top boxes), anywhere in the world, so that businesses can detect, identify and track devices within their own environments. BlueCava called the round of funding a validation of its business and noted its pricing model is far less than historical industry averages.

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