CS

Ancient Market Informs New Name for Alternative E-Commerce Payments Processor

Oct. 4, 2010

Moneta, an Atlanta based alternative payments processor for online transactions, said it is changing the company’s name to Rialto Commerce. The company said the new name for one of the newest ways to conduct commerce alludes to one of the oldest. “The term ‘Rialto’ has historical significance as it pays tribute to the well-known Rialto Bridge market in Venice, Italy—one of the world’s oldest trade markets for merchants, financiers and discerning buyers,” said Carol Kleywegt, vice president of marketing for Rialto Commerce. “The name Rialto Commerce underscores our plans to mirror the market’s role as a central facilitator for e-commerce transactions.” According to the renamed company, it also will rebrand its flagship product—an online payment wallet that enables consumer to pay using their bank accounts—as Rialto Pay. The company said Rialto Pay drives incremental e-commerce revenue for both banks and merchants. “Through Rialto Pay, merchants market products to premium bank-qualified consumers while banks provide their customers with more online payment choices.” Rialto said it will begin migration of its merchant partners’ Websites to a new payment button immediately and will continue the process through the end of this year. Shoebuy.com, Stacks and Stacks and Delta Air Lines are some of the merchants that have integrated Rialto Pay on their Websites.

 Average 3 out of 5
 Your Rating:
Your Review:
  

Advertisement

  • CNP Expo: PSPs on the Rise - May 21, 2013
    Some 150 PSPs are now in operation, including disruptive players like Square that are capturing a target market of young business people who have been overlooked by traditional financial institutions.
  • CNP Expo: Unique Fraud Challenges for Digital Goods Retailers - May 21, 2013
    For digital merchants, turning away legitimate business through fraud prevention measures is riskier to the life of their business than allowing a few fraudulent transactions, but fraud prevention remains a priority, since customer account takeovers and a high volume of fraud can close down a merchant site.
  • ZooZ Nets $2 Million in New Financing - April 25, 2013
    The company said it will use the proceeds of the financing to “add new product functionality, increase traction with retailers, solidify new partnerships, and otherwise build its presence” in the global payments market.
  • PayPal Q1 Revenue Up 20% - April 22, 2013
    PayPal parent eBay reported first-quarter earnings late last week and said payment volume processed by the unit rose 22 percent from the same period a year earlier to $41 billion. Revenue also increased, up 20 percent year-over-year to $1.5 billion.
  • Zipmark Enables Digital Checks - April 18, 2013
    Zipmark, a New York City-based startup enabling businesses that typically accept paper checks to accept e-checks online and via mobile, has partnered with Rearden Commerce to enable B2B online payments.

CNPExpo

 

Sign Up Today Free

Receive the twice weekly CNP Report and monthly feature articles providing in-depth examinations of global CNP issues.

Please take a moment and register.
* First Name:

* Last Name:

* Password:

* Confirm Pwd:

* Email:
* Category:
Company:

 

 

CNP Archive

Researching companies or people in the CNP industry? Search our past coverage for targeted news and information.

Search here