Card Not Present.com AisleBuyer Releases Data on Mobile Self-Checkout

AisleBuyer Releases Data on Mobile Self-Checkout

Jan. 13, 2011

AisleBuyer LLC, a Boston-based provider of mobile checkout solutions, has compiled and released data from the launch of its mobile self-checkout application for iPhone and Android. The data analyzed in Mobile Self-Checkout During the 2010 Holiday Shopping Season was gathered during the peak holiday shopping period from Black Friday through Dec.19, 2010. The company found that more than 15 percent of smartphone users chose mobile self-checkout in lieu of the traditional cash register. "From the results we've seen at Magic Beans, it's clear that consumers are ready for this type of disruptive technology, and will embrace mobile self-checkout to make the in-store retail experience faster, easier and more informative," said Andrew Paradise, AisleBuyer CEO and founder. "By combining the benefits of an online shopping experience with the immediate gratification of an in-store purchase, retailers are now better poised to compete with their online counterparts." During Black Friday weekend, more than 42 percent of smartphone users chose mobile self-checkout instead of using the traditional cash register (12 percent of all transactions).

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