New Service Lets Amazon Account Holders Make Faster Payments at Other Retail Sites

Oct. 11, 2013

This week, Amazon Payments unveiled a service that it said streamlines online transactions for consumers. Login and Pay with Amazon enables other online merchants to leverage the 215 million Amazon accounts that already exist in the cloud. Merchants will put a Pay with Amazon button in their shopping cart enabling shoppers to log into their Amazon account right on the partner site and authorize a payment with minimal clicks.

Tom Taylor, vice president of Amazon Payments, said: “Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”

Amazon is a trusted brand with millions of customers who are comfortable using Amazon online, but whether merchants will share that comfort is uncertain, according to Henry Helgeson, CEO of Boston-based ISO Merchant Warehouse. Helgeson said his company will be focusing on expanding its offering of alternative payments for its e-commerce merchants in the coming year, but can’t predict how his customers will feel about working with the e-commerce giant.

“The big question with Amazon is, do merchants see that as competition or not,” he said. “The service is one of the slickest things out there. Their whole business is how to convert consumers. The problem is, do [other merchants] want to put their head in the lion’s mouth?”