Mobile Payments to Triple by 2015
Oct. 11, 2011
Consumers will spend more than $170 billion buying physical goods via mobile devices worldwide by 2015, according to U.K.-based consultancy Juniper Research. The company predicts mobile spending to reach $60 billion by the end of this year. “Our research for this report underlined the importance of mobile as an extra channel to market, but Juniper believes that mobile campaigns must be tightly linked to print, online and store based campaigns to ensure consistency of customer experience,” said David Snow, senior analyst at Juniper Research. “Increasingly people will browse on one device such as a PC and then buy from another such as a smartphone.” Juniper found that initial growth in mobile payments had been fuelled by a dramatic upsurge in retail apps in the wake of the consumer smartphone explosion. However, the company said there was an increasing industry awareness of the need to enable an integrated shopping experience within the wider context of a fast expanding e-commerce market, thus enabling seamless access to retail sites across multiple devices.