Mobile Payments Account for 10% of Starbucks Transactions
July 29, 2013
During its fiscal Q3 earnings conference call, Starbucks executives revealed mobile payments now account for more than 10 percent of the number of transactions completed in its U.S. stores. In an industry that has seen its progress come in fits and starts in the U.S., Starbucks is one of the biggest mobile payments success stories. Starbucks invested early and often in its mobile POS capabilities and has seen adoption of its app continue to rise while high-profile mobile wallet initiatives seeking to become the dominant mobile payments provider seemingly have stalled.
Adam Brotman, Starbucks’ chief digital officer said: “Mobile devices have become increasingly important part of the customer experience at Starbucks as the fastest and easiest way to pay in our stores and we will continue to bring more innovation to this space.”
The company’s next expansion of its mobile presence in stores is a pilot being conducted in the Boston area that will equip stores with Duracell Powermat charging stations where customers can charge their devices while they wait for their coffee.