Mobile Gives Extra Boost to Growing U.K. Online Sales

Aug. 19, 2013

Sales made to U.K. consumers via e-commerce (including purchases made on desktops, laptops and mobile devices) will account for 16 percent of total retail sales by 2017, according to a new report from digital media and commerce advisory firm eMarketer. The report, titled UK B2C Ecommerce: Multichannel Shopping Reshaping Consumer Buying Habits , said B2C e-commerce sales will reach nearly £62.5 billion ($97.8 billion) this year, growing to £89.7 billion ($140.4 billion) over the next four years.

Not surprisingly, mobile devices are accounting for a significantly growing share of e-commerce sales. In 2013, sales from mobile phones and tablets in the U.K. will surge nearly 72 percent to £6.61 billion ($10.3 billion)—accounting for 15 percent of e-commerce revenue—and will grow to £17.24 billion ($26.9 billion) by 2017. In that year, eMarketer predicts mobile devices will account for more than 26 percent of e-commerce sales.