Mobile E-Commerce in China Will Rise by Two-Thirds in 2014
March 27, 2014
Chinese online commerce is rapidly moving to mobile devices, according to a new report from Massachusetts-based market intelligence firm IDC. This week, the company predicted mobile e-commerce in China will reach $25 billion in 2014, up nearly 68 percent from 2013. From 2012 to 2013, IDC said mobile transactions grew from 10 percent of all e-commerce transactions to 25 percent. But, while the growth is impressive, the company said the real story is how the evolution will look.
“The development of the mobile e-commerce market will not be a simple migration from PCs to mobile terminals; it will be an individual-consumer-centric reconstruction of industrial models,” said Jialin Jiang, senior market analyst for vertical industry research and consulting at IDC China. “The competition for individual consumers will gradually replace the competition for flow inlet, becoming the key for all participants in the industry to gain competitive advantages.”