Mobile Devices Run on Dunkin’
Aug. 20, 2012
Late last week national coffee-and-donut chain Dunkin’ Donuts unveiled a mobile payment app that enables its customers to pay by scanning their iPhone or Android device at the POS. The quick-serve restaurant, like fellow caffeine purveyor Starbucks, leverages the reloadable mobile Dunkin’ Donuts card linked to a credit or debit card to pay for purchases. The card is rendered on the device as a QR code for scanning at the POS.
In a recent Gartner report that predicted mobile transactions to exceed $170 billion by the end of this year, the firm’s Research Director Sandy Shen said she expected a growing number of merchants to recreate the success of Starbucks by introducing their own proprietary mobile payment services. While the Dunkin’ Donuts app is similar to Starbucks’, the Canton, Mass.-based chain said it is the first national coffee retailer to enable customers to send virtual gift cards through the app in three ways: text, email or Facebook.
“We are enabling an entirely new level of speed and convenience for our guests that will further distinguish our brand throughout the country,” said John Costello, Dunkin’ Brands chief global marketing and innovation officer. “We know that our guests rely on their mobile devices now more than ever, and we are glad to provide them with this exciting new service in a way that is uniquely Dunkin’.”