Mobibucks Launches ‘Phoneless’ Mobile Payments

June 13, 2011

Louisville, Ky.-based mobile payment solutions provider Mobibucks has partnered with an Abu Dhabi bank to enable payments using only a mobile number—consumers don’t even need to have the device present. Abu Dhabi Commercial Bank (ADCB) is the world’s first bank to offer this mobile payment service, which provides customers with a patented cashless, card-less, paperless and phone-less payment solution. “Whether it is the launch of the first bank-wide loyalty program, launch of the first contactless card in the region, use of voice authorization for card issuance or development of behavior based analytic models and use of predictive neural networks for attrition gating,” said Ala’a Eraiqat, CEO of ADCB. “ADCB has been at the forefront of driving change and creating value for customers.” The company said the product is the first step in bringing a simple, convenient and secure payment solution to the rest of the Middle East and North Africa. Ziad Al Shobaki, managing director of the MENA region for Mobibucks said: “We expect to add a number of new customers shortly, allowing even more consumers to benefit from this new payment alternative.”