Mobcast Chooses Bango for Direct Carrier Billing

Sept. 23, 2011

Bango, a U.K.-based mobile analytics and payment company, said it has agreed to provide Mobcast, a digital book software platform, with direct carrier billing for its mobile digital bookshop The company said book buyers worldwide can now pay for eBooks and charge the purchase to their phone bill. The Bango charge-to-bill technology works when the device connects over the mobile network or Wi-Fi. “By using Bango to deliver a consistent operator payment experience to all our customers, we have seen a marked increase in sales and conversion rates using operator billing” said Stephen Crawford, operations director for Mobcast. Bango said it provides Mobcast with detailed payment reports to track revenues and see conversion rates for all purchases. The company also said clients have access to data that includes country, network, device and status of billing transactions to provide an optimized service to their customers.