Merchant Warehouse, LevelUp Establish Million-Dollar Development Fund for Merchants

April 29, 2013

Two Boston-based companies have teamed up to make mobile payment apps less costly for merchants. ISO Merchant Warehouse and mobile payments startup LevelUp are co-sponsoring a $1 million development fund that will subsidize 25 percent of the cost of white-label mobile payment apps running on LevelUp’s platform for qualifying merchants. The custom-branded apps also will integrate with Merchant Warehouse’s Genius Customer Engagement Platform.

“More and more merchants are looking for ways to engage their customer base across multiple channels,” said Henry Helgeson, CEO of Merchant Warehouse. “LevelUp and Merchant Warehouse want to give more merchants the opportunity to extend the reach of their brand and tap into a wealth of customer data to help them grow their businesses.”

Chris Mahl, chief revenue and strategy officer at LevelUp said: “The Merchant Warehouse and LevelUp $1 million development fund is an awesome opportunity for even more merchants to keep building brand loyalty while growing their business. Merchant Warehouse has been a key partner in distributing the LevelUp platform to small businesses as a part of our strategy to scale nationwide.”