MCX Adds New Merchants to Mobile Payments Roster 

Oct. 4, 2012

This week, the Merchant Customer Exchange (MCX), the merchant-backed mobile payments venture that launched this summer , added several new major merchant partners including Dunkin’ Donuts and the Gap. MCX is competing with high profile mobile wallets like PayPal, Google Wallet and Isis, the joint venture between wireless carriers Verizon, AT&T and T-Mobile USA. MCX said because their system has buy-in from some of the largest retailers in the world, it will be the choice for more consumers.

“We are seeing tremendous interest from merchants of all sizes,” said Dodd Roberts, MCX executive. “Merchants recognize mobile payment adoption will be limited until it can be used where consumers regularly shop. MCX offers unmatched scale, representing merchants with more than $1 trillion in annual sales across nearly every merchant vertical.”

MCX merchant partners now include Bed Bath & Beyond, Dillard’s, Dunkin’ Brands, the Gap, Sheetz and Wakefern, which joined original partners 7-Eleven, Alon Brands, Best Buy, CVS/pharmacy, Darden Restaurants, HMSHost, Hy-Vee, Lowe’s, Publix, Sears, Shell Oil, Sunoco, Target and Wal-Mart.

The company has not revealed the technology it will use to power mobile transactions, but, at a recent mobile payments conference, a representative from MCX heavyweight Walmart said during a panel discussion he didn’t think NFC would be the dominant technology for mobile payments at the point of sale.