January 12, 2017European online payments provider Maxpay on Tuesday launched a payment platform it said will offer merchants a suite of turnkey payment services enabling simple online payment acceptance. The Malta-based startup said its Maxpay PSP platform will integrate quickly—it has uploaded the platform’s integration libraries to GitHub, giving merchants access to evaluate that claim. According to Artem Tymoshenko, Maxpay’s CEO, the new product addresses merchants’ need for simple reporting; analytical visibility into metrics including transactions, customers, chargebacks and approval ratio; tools to increase conversion and subscription-billing capability. “When merchants first choose a PSP for their online business, they generally face the same problems of a long, difficult integration process, and a complex list of requirements and technical explanations,” Tymoshenko said. “After all that, most systems only have a basic set of functions that don’t include analytical features or tools to manage payment conversion. Maxpay PSP is a simple, all-in-one solution that allows merchants to offer weekly, monthly and annual subscriptions; motivate customers with trials and discounts; create and provide diverse products for different locations; add currencies; and customize pages. It is also a flexible analytical tool with a full range of reports to help merchants automate billing and track their main business KPI’s.” Maxpay was founded in 2014 and is a licensed e-money issuer in Europe. The company said it expects Visa and MasterCard membership this year.