MasterCard Tests Mobile Payment App in Australian Movie Theaters

Jan. 26, 2012

Australian movie goers at selected La Premiere Hoyts cinemas can use a new mobile payment app from MasterCard to order food and drinks directly from their seats using their smart phone. MasterCard is running a short pilot test of its new QkR service this month in Sydney theaters. Patrons who have an iPhone or Android handset will be able to buy food and drink from their seats through an application downloaded to their phone. Purchases are then delivered directly to their seat. “We’re focused on smart ways to simplify and improve the consumer experience,” said Matt Barr, MasterCard Australia’s head of Market Development and Innovation. “QkR has many possible uses, and this pilot is just one great example of leveraging different technologies in a new way to create an easy and convenient ordering experience.”