MasterCard Partnership Facilitates Cross-Border E-Commerce

Sept. 2, 2010

MasterCard Worldwide said an agreement with a Brussels-based e-commerce specialist will provide MasterCard cardholders around the world improved access to the global e-commerce marketplace. The Purchase, N.Y.-based card network said the agreement with Borderlinx will enable “an enhanced online commerce experience that allows shoppers from many markets around the world to make purchases, initially at U.S. and U.K. retail Websites, using their MasterCard-branded cards.” The Borderlinx platform facilitates international e-commerce by establishing a local address for foreign shoppers, applying tax, duty and delivery charges, and integrating with shipping services. “We know that today’s consumer is interested in shopping online internationally, but is often discouraged by limitations,” said Geoff Iddison, group executive, e-commerce and mobile, MasterCard Worldwide. “By partnering with Borderlinx we take our role at the heart of commerce to the next level by facilitating better access to the global online marketplace for consumers.”