MasterCard Launches MasterPass in Brazil
Dec. 9, 2013
Less than a week after launching its digital paymentsplatform in Europe , MasterCard made a similar announcement concerning Brazil. In one of the world’s exploding e-commerce and mobile markets, the company’s MasterPass service now enables consumers in Brazil to store payment credentials in the cloud and make one-touch e- and m-commerce payments at participating merchants. In addition to making payments simpler for consumers, MasterCard said merchants will benefit from MasterPass by leveraging a full suite of digital services to offer their products through many channels in many ways. The digital service enables consumers use NFC, QR codes, tags or mobile devices to make purchases online and in brick-and-mortar stores.
Brazil, because of its large Internet-connected population and familiarity with credit cards, has long been considered ripe for online commerce.
Marcelo Tangioni, vice president of Products at MasterCard Brazil and Southern Cone, said: “Consumers here are embracing a digital lifestyle and, to meet this shift, shopping and payment experiences need to evolve. With MasterPass, all connected devices can become shopping devices, and allow consumers to make purchases from any location.”