MasterCard Launches In-App Payment Solution
Mar. 6, 2014
Last week, MasterCard launched a new solution enabling secure purchases within mobile apps. MasterPass in-app payments enables consumers to store their payment card details in one place for use in multiple mobile apps. Some of the retailers that will integrate the MasterPass payment capability within their app include Forbes Digital Commerce, Fat Zebra, MLB Advanced Media, NoQ, Starbucks Australia and Shaw Theatres Singapore.
“We’re creating great experiences for consumers across all channels and all devices, and enabling merchants to reach new consumers in ways not possible in the pre-digital world,” said Ed McLaughlin, chief emerging payments officer at MasterCard. “We’re also developing a framework to make all payments using MasterPass as or more secure than anything we can do on cards today.”
MasterCard said the service will be available to developers and merchants before the end of the second quarter.