MasterCard Launches Automated Antifraud Solution for Small and Midsize E-Commerce Businesses
May 23, 2016
MasterCard, at the CNP Expo in Orlando, Fla., today launched an antifraud solution focused squarely on the 60 percent of small and midsize e-commerce merchants that MasterCard research found did not have any fraud protection whatsoever. Simplify Controls enables merchants to set simple automatic fraud checks and monitor the transactions in real time. MasterCard is leveraging technology from antifraud software provider Kount to power the rules engine that will score transactions according to their risk. Merchants will have visibility into the process and control of the rules through a dashboard and mobile app. The Purchase, N.Y.-based card network is offering the solution as a standalone product that can be integrated through an API or SDK, but it was conceived as an extension of the company’s small-business payment platform Simplify Commerce.
“There are two forces in parallel,” Deborah Barta, Simplify Commerce global lead for MasterCard, told CardNotPresent.com. “[Small and midsize businesses] are looking to get more control over transactions and simple real-time capabilities on the go. Coupled with the rise in card-not-present fraud that’s coming their way, we knew we needed to provide them a solution. They can go in to the app or the dashboard and, in real-time, they themselves can configure thresholds based on their tolerance for risk. Smaller merchants want control, most don’t have a tool already on board and they’re looking to bring that visibility into something that’s very simple for them to use.”