Mastercard Integrates In-Store Mobile Payments into Masterpass Digital Payment Solution
July 19, 2016
Late last week, Mastercard unveiled plans to expand its Masterpass digital payment solution to include support for in-store purchases using an Android device. Masterpass, the evolution of Mastercard’s digital wallet, has been available as an online and in-app payment method for more than two years. It enables consumers to load payment details from the credit cards of participating issuers and make one-touch payments at participating merchants. For the first time, however, the company said it will compete with Apple Pay, Samsung Pay, Android Pay and others that enable contactless payments at the point of sale. Purchase, N.Y.-based Mastercard is positioning the addition of in-store mobile payment capability as the final piece to a complete omnichannel payment solution for merchants.
“With billions of cardholders across the globe, we are working with our issuers and merchants to ensure that we’re delivering digital payments that support consumer expectations for a familiar and secure payment experience both now and in the future,” said Craig Vosburg, president of North America for Mastercard. “The expansion of Masterpass represents an important evolution of our business. We’re packaging the intelligence and insights generated by digital payment solutions to power a wide range of merchant and consumer experiences.”
Mastercard partnered with more than a dozen issuers for the initial rollout of the service including Bank of America, Capital One and Citi. Customers of those FIs can add their card information to Masterpass and begin using their Android devices to make contactless payments in stores later this month. The company highlighted BJ’s Wholesale Club as one of the more than 5 million merchant locations globally where the in-store service already works. Mastercard also said JetBlue, Saks.com, Lord and Taylor.com, the Subway app and the Cheesecake Factory app would roll out Masterpass payments “in the coming months,” but did not indicate if in-store payments would be available at these outlets.