MasterCard Aids Hunger Program with Mobile Payments
Sept. 17, 2012
MasterCard is teaming up with the U.N. World Food Program (WFP) to find new ways to get food into the hands of those who need it most. MasterCard said the WFP will leverage the card network’s payment and technology expertise to refine and improve systems that deliver food vouchers via mobile phones or banking cards to people without regular access to banks or financial services. The company also will help WFP establish an online donation mechanism that will enable more people to donate to the anti-hunger organization through a wider variety of online payment methods.
“Our partnership with MasterCard is a great example of how transformative private sector partnerships innovate against hunger,” said Nancy Roman, WFP director of communications, public policy and private partnerships. “By drawing on MasterCard’s technical know-how and international reach, WFP will further develop both its electronic voucher program that enables hungry families around the globe to buy nutritious food in local markets as well as its online donation mechanism that engages individuals and brands in a global community working together to solve hunger.”