MACH Enables Direct Carrier Billing for Major U.K. Wireless Carriers
Sept. 27, 2012
As the market for digital goods continues to grow, a European technology provider has made it easier for developers across the U.K. to enable consumers to bill purchases to their mobile accounts. Luxembourg-based direct carrier billing provider MACH on Tuesday said it has signed agreements with all of the major wireless carriers in the U.K. that enable consumers across the country to pay online and, eventually, in apps by charging purchases to their wireless bill. The company said in a statement that its MACH Direct Billing Gateway will support online and in-app payments for customers of Everything Everywhere, O2, Vodafone and Three. Under the agreement, developers and content providers can offer direct billing to all U.K. mobile customers without requiring separate deals with each carrier.
“With the U.K. very close to full availability of direct mobile operator billing for consumers of online and app purchases, we are now one of the leading geographies in the world for the presentation of a quick and easy payment method for the burgeoning smartphone user base,” said Rory Maguire, head of payment services at Three. “This will generate increased consumer choice, provides a vehicle for innovation in apps and online services and eliminates the age or ‘banked’ barrier that exists with other forms of app payments.”
MACH’s announcement this week follows quickly on the heels of a similar agreement the mobile payments company reached with Skype in early September. Skype said at the time that its alliance with Mach will enable Skype users a far more frictionless option to pay for Skype Credits on a PC, laptop or their mobile device. Skype will begin offering its customers the chance to charge purchases to their bill in October, the company said.