June 15, 2017
Eighty percent of U.S. consumers have used a mobile app from a retailer, according to a new report from global shipper UPS. The company’s Pulse of the Online Shopper study found that the top reasons users prefer apps to mobile Websites are faster speeds (51 percent) and better user experiences (35 percent). Smartphone real estate, however, is scarce. Online shoppers prefer to limit the number of retailer apps on their devices to between three and five.
And, while apps are hot, in-store mobile payments are not. The report found that m-commerce is growing quickly, while in-store mobile payments are stagnating. Only 28 percent of those polled have used a smartphone to make a purchase in a store.