Last-Minute Online Shoppers Stretch Manual-Review Resources
Dec. 23, 2015
Today is the last day most retailers will guarantee online orders with next-day delivery to make it to their destinations before Christmas Day. Two intrepid merchants (Amazon Prime and 1-800 Flowers) are accepting next-day orders until midnight tonight in an effort to squeeze every last dollar of revenue out of the important holiday season. Antifraud technology provider Trustev (which was acquired earlier this month by credit bureau TransUnion) yesterday released two infographics showing which retailers are still accepting orders and until when.
While retailers have left many of the fulfillment headaches behind that caused widespread late deliveries several years ago, offering next-day deliveries so late in the season comes at a cost, especially for fraud departments already stretched thin by the traditional holiday crush. As more consumers take advantage of the ability to order gifts online closer to Christmas, manual review teams can be overwhelmed, according to Rurik Bradbury, chief marketing officer for Trustev.
“As retailers are challenged to fulfill these orders in time for the holiday, the risk of fraudulent transactions becomes much greater,” said Bradbury. “In fact, an alarming 40 percent of online scam attempts occur during the last quarter of the year. This is due in part to overwhelmed manual reviewers who aren’t equipped to make hurried decisions. Nearly one in ten shoppers make their final purchase on Christmas Eve, and there is significant pressure on retailers to offer flexible cutoff dates to ensure that the holiday goes off without a hitch.”
At this busy time, remember the little things you can do to help your team survive the holidays.