Kount Gains Patent on Anti-Fraud Technology
June 13, 2011
Kount Inc., a Boise, Idaho-based provider of fraud prevention technology, recently was awarded a patent relating to its device fingerprinting technology. U.S. patent number 7,958,246 covers claims around uniquely identifying a set of services linked to a specific device through its use of the Domain Naming Service (DNS). The company said it is significant because device fingerprinting using DNS-based technology is a completely new way to identify and track activity, including attempted fraud. DNS-based device fingerprinting cannot be easily manipulated or blocked by the user, making it more difficult for fraudsters to mask themselves, according to Kount. “We continue to drive innovation in our industry,” said Brad Wiskirchen, CEO of Kount. “This latest patent award is another validation of our ongoing commitment to increasing financial performance and reducing fraud throughout the transaction processing and payments ecosystem.” According to Wiskirchen, the patented technology has many applications, including fraud detection for Internet and mobile commerce, managing access to content, new account screening, as well as advertising and promotional messaging.